Lara Lobschat

University of Maastricht

Netherlands

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Articles (10)

Year:

2025

Year:

2025

Year:

2025

Year:

2024

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2024

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2021

Year:

2021

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2021

Year:

2021

Year:

2021

Collaborators (3)

Raoul Kübler

Associate Professor of Marketing

École Supérieure des Sciences Économiques et Commerciales

FRANCE

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Felix Eggers

Professor

Copenhagen Business School

DENMARK

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Benjamin Mueller

Professor of Digital Business

University of Bremen

GERMANY

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Lara Lobschat

Research Interests

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Articles (10)

Taking Digital Responsibility for Data: Toward a Governance Model for User-Generated Data

Should customers of all brands be multichannel? Investigating the moderating role of brand tier

Editorial

The effect of review images on review helpfulness: A contingency approach

The effect of review images on review helpfulness: A contingency approach

Corporate digital responsibility

Do offline and online go hand in hand?

Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising

The Effect of Permanent Product Discounts and Order Coupons on Purchase Incidence, Purchase Quantity, and Spending

The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending

Collaborators (3)

Raoul Kübler

Felix Eggers

Benjamin Mueller

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