Michela Matarazzo

Full Professor of International Business

Marconi University

Italy

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Articles (10)

Year:

2024

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2024

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2024

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2024

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2023

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2022

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2021

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2021

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2021

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2020

Collaborators (5)

GIORGIA PROFUMO

University of Genoa

ITALY

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Marco Visentin

Associate Professor

Università degli Studi di Ferrara Dipartimento di Ingegneria

ITALY

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Andrea Fronzetti Colladon

Associate Professor

University of Perugia

ITALY

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Luca Petruzzellis

University of Bari Aldo Moro

ITALY

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Adamantios Diamantopoulos

Universität Wien

AUSTRIA

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Michela Matarazzo

Research Interests

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Contact this professor

Articles (10)

Exploring user reactions to luxury brand videos on YouTube: a comparative study of influencers and brand-official channels

Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem

Linking green marketing and SMEs performance: A psychometric meta-analysis

Stakeholder engagement for sustainable value co‐creation: Evidence from made in Italy SMEs

“Buy local” campaigns in times of crisis: insights from reactance theory

Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification

The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment

Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective

Does cultural distance affect online review ratings? Measuring international customers’ satisfaction with services leveraging digital platforms and big data

Cause-related marketing for successful cross-border post-acquisition performance

Collaborators (5)

GIORGIA PROFUMO

Marco Visentin

Andrea Fronzetti Colladon

Luca Petruzzellis

Adamantios Diamantopoulos

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