Marco Visentin

About

Marco Visentin is an Associate Professor at Università degli Studi di Bologna, Dipartimento di Scienze Aziendali, Italy. His research focuses on consumer behavior, brand management, and the socio-economic impacts of marketing, evidenced by his recent articles exploring user interactions with luxury brands, the dynamics of social capital in business, and consumer responses to ethical dilemmas. He also examines contemporary issues in digital communication, including privacy concerns and misinformation in the marketing landscape.