Luis M. Romero-Rodriguez

Lecturer in Journalism

Universidad Rey Juan Carlos

Spain

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About

Dr. Luis M. Romero-Rodriguez is a Lecturer in Journalism at Universidad Rey Juan Carlos, Spain. His research areas encompass critical analyses of media narratives, environmental communication, and the impact of generative AI on health communication. He has recently published articles addressing topics such as poverty representation in Latin American cinema and the portrayal of health information on platforms like YouTube.

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SPAIN

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Luis M. Romero-Rodriguez

Research Interests

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About

Articles (20)

Social Media and Older Adults (1995–2023): A Bibliometric Analysis with Implications for Media Education in Lifelong Learning

Cobertura del suicidio en medios iberoamericanos: Análisis de contenido y encuadre informativo

Divulgación y visibilidad de revistas científicas en ciencias sociales

Blockbusters or blind spots? a critical look at poverty, bullets and bandits narratives in Latin American cinema

Análisis Sistemático de la producción científica de acceso abierto sobre comunicación ambiental (2019-2023)

Construyendo confianza de adentro hacia afuera: La interacción entre la marca empleadora y la reputación corporativa

Misdiagnosed on Demand: Unpacking the Unreliable Landscape of Lumbar Pain Information on Spanish YouTube

From Apomediation to AImediation: Generative AI and the Reconfiguration of Informational Authority in Health Communication

Más allá del todo o nada: matices en la dicotomía cantidad vs. calidad en la producción científica

Mapeo de herramientas narrativas de IA aplicadas al periodismo

Girl YouTubers: Interaction, creation, and emotions during COVID-19 confinement

Audiovisual in the streaming era: Millennials’ and centennials’ perspectives on cruelty and historical truthfulness

Hábitos de visionado de contenido audiovisual y sentimiento psicosocial de eficacia política en audiencias jóvenes de España y México

Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers

Identidad visual corporativa de las entidades financieras en España: análisis de contenido iconográfico-simbólico en web

Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram

Impact of Teaching Workload on Scientific Productivity: Multidimensional Analysis in the Complexity of a Mexican Private University

Guest editorial: Digitalization of Corporate Communications: a multi-stakeholder approach

Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok

Integrated research model for web interfaces: toward a taxonomy of quantitative and qualitative analysis for digital native media

Collaborators (6)

Santiago Tejedor

Elio Quiroga Rodriguez

JAVIER GIL-QUINTANA

Jesús Martínez Fernández

Belén Puebla Martínez

Sandra Martínez-Pérez; S Martíne S Martínez Pérez; SM Perez

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