Luisa Andreu

Profesora Titular de Universidad

Universitat de València Facultat d'Economia

Spain

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About

Luisa Andreu is a Profesora Titular de Universidad at the Universitat de Valencia, Facultat d'Economia, Spain. Her research primarily focuses on sustainability, consumer behavior, and the impacts of messaging in corporate social responsibility. Recent articles explore topics such as greenwashing perceptions, environmental communication, and the influence of online reviews on consumer attitudes and behaviors.

Articles (9)

Year:

2025

Year:

2024

Year:

2022

Year:

2022

Year:

2022

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2020

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2020

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2020

Year:

2020

Collaborators (7)

Anna S. Mattila

Pennsylvania State University

UNITED STATES

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Juergen Gnoth

Professor

University of Otago

NEW ZEALAND

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Rafael Curras-Perez

University of Valencia

SPAIN

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Enrique Bigne

Professor of Marketing

Universitat de València Facultat d'Economia

SPAIN

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Joaquin Aldas-Manzano

Professor of Marketing

Universitat Politècnica de València

SPAIN

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Xavier Font

Professor of Sustainability Marketing

University of Surrey

UNITED KINGDOM

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Manuel Alector Ribeiro

Lecturer in Hospitality & Tourism Management

University of Surrey

UNITED KINGDOM

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Luisa Andreu

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Articles (9)

Sustainability information overload: Its effect on customers’ greenwashing perceptions, perceived value, and behavioral intentions

I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions

How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values

Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives

How online reviews of destination responsibility influence tourists’ evaluations: an exploratory study of mountain tourism

Brand love is all around: loyalty behaviour, active and passive social media users

The dark side of the sharing economy: Balancing value co‐creation and value co‐destruction

Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentions

Collaborators (7)

Anna S. Mattila

Juergen Gnoth

Rafael Curras-Perez

Enrique Bigne

Joaquin Aldas-Manzano

Xavier Font

Manuel Alector Ribeiro

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