Enrique Bigne

Professor of Marketing

Universitat de València Facultat d'Economia

Spain

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About

Enrique Bigne is a Professor of Marketing at Universitat de València Facultat d'Economia, Spain. His research areas encompass various facets of marketing, including neurophysiological tools in valuable market research, consumer behavior during live shopping, and the influence of narratives in advertising. Recent publications highlight his interest in consumer preferences, online review behavior, and the implications of technology in marketing practices.

Articles (19)

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Collaborators (13)

Michel Wedel

University of Maryland at College Park

UNITED STATES

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Ale Smidts

Professor of Marketing Research

RSM Erasmus University

NETHERLANDS

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Maarten Boksem

Associate Professor

Erasmus University Rotterdam

NETHERLANDS

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Rafael Curras-Perez

University of Valencia

SPAIN

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Jesus Garcia-Madariaga

Full Professor

Universidad Complutense de Madrid

SPAIN

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Shobhit Kakaria

University of Reading

UNITED KINGDOM

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Sandra Maria Correia Loureiro

Full Professor

ISCTE-Instituto Universitário de Lisboa

PORTUGAL

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Jacques Bulchand-Gidumal

Full Professor

Universidad de Las Palmas de Gran Canaria

SPAIN

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Aline Simonetti

University of Bonn

GERMANY

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Luisa Andreu

Profesora Titular de Universidad

Universitat de València Facultat d'Economia

SPAIN

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Suzana Nunes Caldeira

Professora Auxiliar com nomeação definitiva

Universidade dos Açores

PORTUGAL

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Susana C. Silva

Associate Professor

Universidade Católica Portuguesa Católica Porto Business School

PORTUGAL

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carla ruiz mafe

Associate Professor

University of Valencia

SPAIN

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Enrique Bigne

Research Interests

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About

Articles (19)

How to Conduct Valuable Marketing Research With Neurophysiological Tools

From booking to rating activities: A holistic analysis of online review behavior in a destination

Impulsivity in Live Shopping: How Envy, Happiness, and Hedonic Consumption Influence Gen Z Purchases

Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics

I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study

Exploring the Factors Influencing Blame Attribution and Attitudes Toward Brands with COVID-19 Semantical Associations: A Study During the Lockdown Period

Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type

Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study

The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors—An EEG and VR Study

Does Virtual Reality Trigger Visits and Booking Holiday Travel Packages?

Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations

Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory

Heart rate variability in marketing research: A systematic review and methodological perspectives

Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures

TEACHING IN BUSINESS ADMINISTRATION: A CUSTOMIZED PROCESS DRIVEN BY TECHNOLOGICAL INNOVATIONS

How online reviews of destination responsibility influence tourists’ evaluations: an exploratory study of mountain tourism

Similarity and Consistency in Hotel Online Ratings across Platforms

Collaborators (13)

Michel Wedel

Ale Smidts

Maarten Boksem

Rafael Curras-Perez

Jesus Garcia-Madariaga

Shobhit Kakaria

Sandra Maria Correia Loureiro

Jacques Bulchand-Gidumal

Aline Simonetti

Luisa Andreu

Suzana Nunes Caldeira

Susana C. Silva

carla ruiz mafe

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