Maher Georges Elmashhara
Associate Professor (Senior Lecturer)
United KingdomResearch Interests
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About
Dr. Maher Georges Elmashhara is an Associate Professor (Senior Lecturer) at Manchester Metropolitan University in the UK. His research focuses on consumer behavior and marketing strategies, as evidenced by his recent articles exploring topics such as the impact of non-human identity cues on sales responses, the influence of fashion in virtual tourism, and the role of gamification in consumer engagement. He also investigates user behaviors in micromobility sharing systems and the psychological aspects of shopping experiences.
Articles (10)
Year:
2025
Year:
2024
Year:
2024
Year:
2024
Year:
2023
Year:
2023
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2022
Year:
2022
Year:
2020
Year:
2020
Collaborators (8)
Joaquim Silva
Assistant Professor
University of Minho
Ana Cristina de Almeida e Carvalho
Associate Professor
University of Minho
Maik Hammerschmidt
Professor of Marketing
University of Göttingen
Bozidar Vlacic
Assistant Professor and Distinguished Researcher
Universidade Católica Portuguesa Católica Porto Business School
Elisabete Sampaio de Sá
University of Minho
Ana Maria Soares
Associate Professor
University of Minho
Susana C. Silva
Associate Professor
Universidade Católica Portuguesa Católica Porto Business School
Jorge Julião
Universidade Católica Portuguesa
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