MANUEL J. SÁNCHEZ-FRANCO
Full Professor
University of Seville
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About
MANUEL J. SÁNCHEZ-FRANCO is a Full Professor at the University of Sevilla, Spain. His research focuses on user-generated content in tourism decision-making, consumer preferences in accommodation choices, and the application of structural topic modeling in various fields. Recent articles explore topics such as traveler reviews in different lodging types and the effectiveness of alcohol versus sponsorship in sports marketing.
Articles (6)
Year:
2024
Year:
2023
Year:
2023
Year:
2022
Year:
2021
Year:
2021
Collaborators (2)
Maria Elena Aramendia-Muneta
Universidad de Navarra
SPAIN
Manuel Alonso Dos Santos
Universidad de Granada
SPAIN
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