MANUEL J. SÁNCHEZ-FRANCO

Full Professor

University of Seville
Country flagSpain

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About

MANUEL J. SÁNCHEZ-FRANCO is a Full Professor at the University of Sevilla, Spain. His research focuses on user-generated content in tourism decision-making, consumer preferences in accommodation choices, and the application of structural topic modeling in various fields. Recent articles explore topics such as traveler reviews in different lodging types and the effectiveness of alcohol versus sponsorship in sports marketing.

Articles (6)

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Collaborators (2)

Maria Elena Aramendia-Muneta

Universidad de Navarra

SPAIN
View details

Manuel Alonso Dos Santos

Universidad de Granada

SPAIN
View details
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