María Isabel Pascual del Riquelme Martínez

Universidad de Murcia

Spain

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Articles (11)

Year:

2024

Year:

2024

Year:

2024

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2024

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2024

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2023

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2023

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2023

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2022

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2021

Year:

2021

Collaborators (8)

Elísabet Mora

Assistant Professor

University of Valencia

SPAIN

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Juan Manuel Bruno

Researcher Professor

Universidad Miguel Hernández de Elche

SPAIN

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Manuela López

Assistant Professor

Universidad de Murcia

SPAIN

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Ines Küster

Professor Dr in Marketing

University of Valencia

SPAIN

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SERGIO ROMAN

Professor of Marketing

Universidad de Murcia

SPAIN

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Natalia Vila

SPAIN

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Pedro J. Cuestas

Associate Professor

Universidad de Murcia

SPAIN

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Juan Pedro Mellinas

Profesor Ayudante Doctor

Universidad de Murcia

SPAIN

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María Isabel Pascual del Riquelme Martínez

Research Interests

Explore related searches

Contact this professor

Articles (11)

Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews

Individuals’ resistance to saving water: the cases of Argentina and Spain

Analysing user-generated content in sports events through the lens of the Spain brand

Sports icons in nation branding the interplay of motivations, culture and country attachement

Unlocking the helpfulness of extreme and exaggerated hotel online reviews: Consumers and brand influences

A bibliometric analysis of virtual influencers in the Web of Science

Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality

Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews

Nightmares in "the happiest place on earth": dissatisfaction in theme parks during the post-COVID era

Resistance to Change and Perceived Risk as Determinants of Water-Saving Intention

Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers

Collaborators (8)

Elísabet Mora

Juan Manuel Bruno

Manuela López

Ines Küster

SERGIO ROMAN

Natalia Vila

Pedro J. Cuestas

Juan Pedro Mellinas

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