María Pilar Martínez-Ruiz

Catedrática de Universidad (Full Professor)

University of Castilla-La Mancha

Spain

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About

María Pilar Martínez-Ruiz is a Full Professor at Universidad de Castilla-La Mancha, Spain. Her research focuses on brand equity, customer loyalty, and the impact of AI on human resource functions, particularly in the healthcare sector. Recent publications examine various aspects of consumer behavior and marketing strategies within diverse industries, including fast fashion and tourism.

Articles (19)

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SPAIN

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Juan Jose Blazquez-Resino

Profesor Titular de Universidad

University of Castilla-La Mancha

SPAIN

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Jorge Linuesa-Langreo

University of Castilla-La Mancha

SPAIN

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José Antonio Clemente-Almendros

Profesor Titular de Universidad - Associate Professor

Universidad Internacional de La Rioja

SPAIN

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Ana Isabel Muro Rodríguez

Profesor Asociado

University of Castilla-La Mancha

SPAIN

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María Pilar Martínez-Ruiz

Research Interests

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About

Articles (19)

The influence of brand equity on smartphone purchase intention: when gender makes a difference

Building loyalty in the fast fashion market: The key role of customer brand identification

Unpacking the Black Box: How AI Capability Enhances Human Resource Functions in China’s Healthcare Sector

Variables que inciden en la lealtad hacia WeChat en el ámbito empresarial: reducción de tiempo y costes

Perceived value and loyalty to WeChat: evidence from a sample of Chinese entrepreneurs living in Spain

Assessing the drivers to share the content on social media in tourism: the empirical evidence on a world heritage city

Guest editorial: Introduction to special issue on “history of marketing in Spain”, part I

Spain is different! An analysis of the promotion strategies in the tourism industry in Spain

The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types

Food values influencing consumers' decisions in a sub-Saharan African country

The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types

Putting the customer at the center:does store managers' ethical leadership make a difference in authentic customer orientation?

In search of restaurant excellence in Peru: key insights on food values

Exploring the knowledge structure of the relationship between value co-creation and customer satisfaction

Does employee management influence the continued use of telework after the COVID-19 pandemic?

Preferencias de consumo y sostenibilidad turística en Ecuador desde la pospandemia

Studying the impact of food values, subjective norm and brand love on behavioral loyalty

Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create

A Review of the Literature on Food Values and Their Potential Implications for Consumers’ Food Decision Processes

Collaborators (10)

Ricardo Martinez-Cañas

MARIA ANGELES GARCIA

Inés González-González

alicia izquierdo-yusta

Pablo Ruiz-Palomino

Maria Elena Aramendia-Muneta

Juan Jose Blazquez-Resino

Jorge Linuesa-Langreo

José Antonio Clemente-Almendros

Ana Isabel Muro Rodríguez

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