María Pilar Martínez-Ruiz at Universidad de Castilla-La Mancha - Research Interests, Publications & Academic Profile

María Pilar Martínez-Ruiz

Catedrática de Universidad (Full Professor)

University of Castilla-La Mancha

Spain

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Research Interests

Hotel Management

50%

Food Science

50%

Consumer Psychology

80%

Food Quality

50%

Tourism

40%

Food Marketing

30%

Hospitality Management

30%

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Articles15

Perceived value and loyalty to WeChat: evidence from a sample of Chinese entrepreneurs living in Spain

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Year:

2024

Assessing the drivers to share the content on social media in tourism: the empirical evidence on a world heritage city

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Year:

2024

Guest editorial: Introduction to special issue on “history of marketing in Spain”, part I

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Year:

2024

Spain is different! An analysis of the promotion strategies in the tourism industry in Spain

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Year:

2024

The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types

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Year:

2023

Food values influencing consumers' decisions in a sub-Saharan African country

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Year:

2023

The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types

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Year:

2023

Putting the customer at the center:does store managers' ethical leadership make a difference in authentic customer orientation?

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Year:

2023

In search of restaurant excellence in Peru: key insights on food values

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Year:

2023

Exploring the knowledge structure of the relationship between value co-creation and customer satisfaction

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Year:

2022

Does employee management influence the continued use of telework after the COVID-19 pandemic?

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Year:

2022

Preferencias de consumo y sostenibilidad turística en Ecuador desde la pospandemia

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Year:

2022

Studying the impact of food values, subjective norm and brand love on behavioral loyalty

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Year:

2022

Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create

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Year:

2021

A Review of the Literature on Food Values and Their Potential Implications for Consumers’ Food Decision Processes

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Year:

2021

Collaborators9

Ricardo Martinez-Cañas

Associate Professor

University of Castilla-La Mancha

SPAIN

MARIA ANGELES GARCIA

Associate Lecturer

Universidad de Castilla-La Mancha - Campus de Albacete

SPAIN

Inés González-González

Universidad Internacional de La Rioja

SPAIN

alicia izquierdo-yusta

Full Professor

Universidad de Burgos

SPAIN

Pablo Ruiz-Palomino

Profesor Titular de Universidad (Associate Professor)

University of Castilla-La Mancha

SPAIN

Maria Elena Aramendia-Muneta

Universidad de Navarra

SPAIN

Juan Jose Blazquez-Resino

Profesor Titular de Universidad

University of Castilla-La Mancha

SPAIN

Jorge Linuesa-Langreo

University of Castilla-La Mancha

SPAIN

José Antonio Clemente-Almendros

Profesor Titular de Universidad - Associate Professor

Universidad Internacional de La Rioja

SPAIN

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