Marco Bilucaglia

Adjunct Professor

Italy

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Articles (10)

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Collaborators (4)

Alessandro Fici

Adjunct professor - Psycholoy of Food Choices, M.Sc. in Food and Human nutrition.

Università degli Studi di Torino

ITALY

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Margherita Zito

ITALY

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Valeria Micheletto

Adjunct Professor in Consumer Psychology and Neuromarketing

IULM University

ITALY

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Vincenzo Russo

ITALY

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Marco Bilucaglia

Research Interests

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Articles (10)

Can Traditional Food Product Communication Convey Safety to the Younger Generations? The Role of Sustainable Packaging

From Coaching to Neurocoaching: A Neuroscientific Approach during a Coaching Session to Assess the Relational Dynamics between Coach and Coachee—A Pilot Study

From virtual reality to augmented reality: A neuromarketing perspective

From virtual reality to augmented reality: A neuromarketing perspective

The Role of the Emotional Sequence in the Communication of the Territorial Cheeses: A Neuromarketing Approach

The Role of the Emotional Sequence in the Communication of the Territorial Cheeses: A Neuromarketing Approach

Assessing the Emotional Response in Social Communication: The Role of Neuromarketing

Assessing the Emotional Response in Social Communication: The Role of Neuromarketing

Dairy products with certification marks: The role of territoriality and safety perception on intention to buy

Dairy Products with Certification Marks: The Role of Territoriality and Safety Perception on Intention to Buy

Collaborators (4)

Alessandro Fici

Margherita Zito

Valeria Micheletto

Vincenzo Russo

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