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Maria Petrescu

Associate Professor of Marketing

Embry-Riddle Aeronautical University

United States

Research Interests

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Professors in United States Professors in Marketing Marketing professors in United States

Articles (20)

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2026

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Collaborators (6)

Ricky Fergurson

Associate Professor

Middle Tennessee State University

UNITED STATES

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Deidre Popovich

Associate Professor

Texas Tech University

UNITED STATES

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Sheen Kachen

Assistant Professor

Hofstra University

UNITED STATES

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Mihai Cristian Orzan

Professor

Bucharest University of Economic Studies

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Robyn Raschke

Professor

University of Nevada

UNITED STATES

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Costinel Dobre

Assistant Professor/Associate Professor/Professor of Marketing; PhD supervisor

West University of Timisoara

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Maria Petrescu

Research Interests

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Articles (20)

Survey research, big data, and exploratory and confirmatory science

Love It, Hate It, Can't Quit It: Mapping the Duality of Social Media Use

Virtue signaling vs. authenticity: ESG reporting for stakeholder engagement

Balancing exclusivity and engagement: A social comparison perspective on digital luxury marketing

The symphony of service: How consumers evaluate multi-stakeholder travel contexts

Are AI tools better than traditional tools in literature searching? Evidence from E-commerce research

Brand value co-creation and transaction costs in private label relationships

Technology emancipative and traditionalist value in cross-cultural market segmentation

Social comparison and self‐determination in luxury consumption motivations

Students as Value Co-Creators in the Business Education Ecosystem

AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives

Co-creating transformative value in marketing analytics

Innocent until proven guilty: suspicion of deception in online reviews

Is all academic service distributed equally?

The Oscars: Friends and foes for millennials

The evolving crisis of the peer-review process

#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions

A tribute to our heroes and thoughts about collaborative relationships

Focusing on the quality and performance implications of marketing analytics

Interdisciplinary research as methodologically and substantively creative

Collaborators (6)

Ricky Fergurson

Deidre Popovich

Sheen Kachen

Mihai Cristian Orzan

Robyn Raschke

Costinel Dobre

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