Udo Wagner

Modul University Vienna

Austria

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Articles (8)

Refining the freeloading and no purchase behavior in pay as you wish pricing

Year:

2024

Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit

Year:

2024

The influence of deviant advertisements on customer responses: The role of cultural tightness in emerging and developed economies

Year:

2023

Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation

Year:

2023

The impact of corporate sustainability performance on advertising efficiency

Year:

2023

Erratum on the Pay-as-You-Wish Model by Chen et al. (2017)

Year:

2022

Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls

Year:

2021

Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions

Year:

2021

Collaborators (3)

Karl Weinmayer

WU Vienna University of Economics and Business

AUSTRIA

Christian Garaus

University of Natural Resources and Life Sciences

AUSTRIA

Marion Garaus

Associate Professor

Modul University Vienna

AUSTRIA

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