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Martin J Liu

Professor in Marketing and Innovation

University of Nottingham Ningbo China (UNNC)

China

Research Interests

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Articles (8)

Year:

2026

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Collaborators (4)

Weila Cui

Assistant Professor

Xi’an Jiaotong-Liverpool University

CHINA

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Ruizhi Yuan

University of Nottingham Ningbo China (UNNC)

CHINA

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Natalia Yannopoulou

Professor of Marketing

Newcastle University

UNITED KINGDOM

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Uthayasankar Sivarajah

Head of Business School and Professor of Technology Management and Circular Economy

Kingston University

UNITED KINGDOM

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ApplyKite TwinLearns as you apply

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Martin J Liu

Research Interests

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Articles (8)

Exploring the Complexity of Algorithmic Normative Control: Internalizing Opacity During the Pursuit of Entrepreneurial Opportunities

Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration

Digital Transformation for business model change: insights from a case study in China

B2B social media use as a double-edged sword on trust: a social presence theory perspective

How to Achieve Swift Resilience: the Role of Digital Innovation Enabled Mindfulness

Platform success in the international marketplace: reconfiguring digital resources for marketing agility

Repurchasing probabilistic goods as incentive sensation process for lonely individuals: The roles of liking and wanting

Revitalizing Sustainable Reshoring Brands: Understanding the Customer Perspective on the Roles of Motivation Attributions and the Institutionalization Process

Collaborators (4)

Weila Cui

Ruizhi Yuan

Natalia Yannopoulou

Uthayasankar Sivarajah

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