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Ruizhi Yuan

Has grant

University of Nottingham Ningbo China (UNNC)

China

Research Interests

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Recent Grants

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Collaborative Consumption in Hospitality and Tourism in China: From Customer Engagement Perspective

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Articles (20)

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2026

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2023

Collaborators (8)

Lixian Qian

Xi’an Jiaotong-Liverpool University

CHINA

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Weila Cui

Assistant Professor

Xi’an Jiaotong-Liverpool University

CHINA

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Martin J Liu

Professor in Marketing and Innovation

University of Nottingham Ningbo China (UNNC)

CHINA

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Boying Li

Associate Professor

University of Nottingham Ningbo China (UNNC)

CHINA

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Tao Ni

Assistant Professor

King Abdullah University of Science and Technology

SAUDI ARABIA

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Natalia Yannopoulou

Professor of Marketing

Newcastle University

UNITED KINGDOM

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Uthayasankar Sivarajah

Head of Business School and Professor of Technology Management and Circular Economy

Kingston University

UNITED KINGDOM

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Anna Min Du

Associate Professor in Finance

Edinburgh Napier University

UNITED KINGDOM

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ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Ruizhi Yuan

Research Interests

Make your next move.

Recent Grants

Articles (20)

An Empirical Study of AI Financial Advisor Adoption Through Technology Vulnerabilities in the Financial Context

Testing the effects of augmented and virtual reality attributes on the customer journey in online retailing

The virtual idealization paradox

Does visual pollution increase deviant tourist behavioral intention? From the perspective of aesthetic cues

Why do you immerse yourself in planting virtual trees? Using gamified elements to promote decarbonization

Companionship as Service

From handshakes to hashtags

Responsible artificial intelligence (AI) for responsible innovation in Chinese manufacturing

Shaping triumph from within

Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration

Are Recommendation Systems Annoying? An Empirical Study of Assessing the Impacts of AI Characteristics on Technology Well-Being

Do foreign acquisitions improve target firms’ green innovation performance?

A glamorous but highly stressful job

Can you bear with me? A comparison study of multifaceted discrepancy–brand avoidance relationships between China and the USA

The effect of corporate social responsibility hybridity on firm performance: moderating role of aspirational talk

Understanding Users’ Acceptance of Artificial Intelligence Applications

It takes two to tango

Green consumption

SEP Is Facilitating Electronic Word-of-Mouth (eWOM)

Revitalizing Sustainable Reshoring Brands: Understanding the Customer Perspective on the Roles of Motivation Attributions and the Institutionalization Process

Collaborators (8)

Lixian Qian

Weila Cui

Martin J Liu

Boying Li

Tao Ni

Natalia Yannopoulou

Uthayasankar Sivarajah

Anna Min Du

Make your next move.