Martin Meissner

Adjunct Senior Lecturer

MONASH UNIVERSITY

Australia

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Articles (10)

Year:

2024

Year:

2024

Year:

2023

Year:

2022

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2021

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2020

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2020

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2020

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2020

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2020

Collaborators (4)

Joel Huber

UNITED STATES

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Harmen Oppewal

MONASH UNIVERSITY

AUSTRALIA

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Philipp A. Rauschnabel

GERMANY

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Thies Pfeiffer

Professor

University of Applied Sciences Emden Leer

GERMANY

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Martin Meissner

Research Interests

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Articles (10)

Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda

Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

Components of attentional effort for repeated tasks

Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Eye-tracking-based classification of information search behavior using machine learning: Evidence from experiments in physical shops and virtual reality shopping environments

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

How virtual reality affects consumer choice

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

Collaborators (4)

Joel Huber

Harmen Oppewal

Philipp A. Rauschnabel

Thies Pfeiffer

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