Michail Kokkoris

Associate Professor

University of Amsterdam

Netherlands

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About

Michail Kokkoris is an Associate Professor at Vrije Universiteit Amsterdam, Netherlands. His research encompasses various areas including brand authenticity, consumer behavior, self-control, and the societal implications of privacy during public health crises. Recent publications reflect his interest in the interplay of self-expression and self-control, as well as the meaning of food in consumer eating behaviors.

Articles (13)

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2026

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2025

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2024

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2024

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2024

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2023

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2021

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2021

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2020

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2020

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2020

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2020

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2020

Collaborators (2)

Mirella Kleijnen

Professor of Customer Experience Management

University of Amsterdam

NETHERLANDS

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Erik Hoelzl

Professor of Economic and Social Psychology

University of Cologne

GERMANY

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Michail Kokkoris

Research Interests

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About

Articles (13)

Is authenticity rewarded or inauthenticity penalized? Reconsidering the value of brand authenticity

A laypeople’s typology of cosmetic surgeries using cluster analysis

In control but uninspired: Displays of artist self‐control undermine perceptions of creativity

Self-control and self-expression

Use and misuse of the self-control concept in the public sphere

Defending humankind

Meaning of food and consumer eating behaviors

Staying on track in turbulent times: Trait self-control and goal pursuit during self-quarantine

Choice as a Meaning-Making Device for Maximizers: Evidence From Reactance to Restrictions of Choice Freedom During Lockdown

Would You Sacrifice Your Privacy to Protect Public Health? Prosocial Responsibility in a Pandemic Paves the Way for Digital Surveillance

Self-found, spellbound: The sense of own discovery shapes customer bonds with service venues

Does everyone have the potential to achieve their ideal body weight? Lay theories about body weight and support for price discrimination policies

Finding meaning in self-control: The effect of self-control on the perception of meaning in life

Collaborators (2)

Mirella Kleijnen

Erik Hoelzl

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