Mirella Kleijnen
Professor of Customer Experience Management
NetherlandsResearch Interests
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About
Mirella Kleijnen is a Professor of Customer Experience Management at Vrije Universiteit Amsterdam, Netherlands. Her research primarily focuses on consumer behavior and decision-making, particularly in contexts such as cosmetic surgery and digital marketing. Recent articles authored by her explore the implications of brand engagement in video games, consumer preferences related to food, and the evolving landscape of digital marketing capabilities.
Articles (10)
Year:
2025
Year:
2025
Year:
2024
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2023
Year:
2023
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2023
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2021
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2021
Year:
2020
Year:
2020
Collaborators (8)
Dennis Herhausen
University of Amsterdam
Robert Morgan
Sir Julian Hodge Professor of Marketing & Strategy
Cardiff University
Michail Kokkoris
Associate Professor
University of Amsterdam
Anna De Visser-Amundson
Lector / Professor Responsible Consumption
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Erica van Herpen
Wageningen University & Research
Aylin Aydinli
University of Amsterdam
Ilona De Hooge
Associate Professor
Wageningen University & Research
P.W.J. Verlegh
University of Amsterdam
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