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Mike S. Schäfer

Professor

University of Zurich

Switzerland

Research Interests

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Professors in Switzerland Professors in Media Studies Media Studies professors in Switzerland

About

Mike S. Schäfer is an Assistant Professor at the University of Zurich, Switzerland. His research primarily focuses on climate change communication, the role of scientists in public discourse, and the impact of misinformation in digital media. Recent articles include analyses on multimodal communication on WeChat, sociotechnical imaginaries of artificial intelligence, and trust in scientists across different countries.

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Collaborators (78)

Myrto Pantazi

Academic, Assistant Professor

University of Amsterdam

NETHERLANDS

Mike S. Schäfer

Research Interests

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About

Articles (36)

Why research on science communication needs more meta-analyses

ChatGPT on TikTok: Multimodal Representations of Artificial Intelligence and Engagement Patterns

Social media and the changing landscape of climate change communication

Presumed media influence and support for social media bans: The roles of social and elite-based validation

One and Done? Testing a One-Item Measure to Distinguish Audiences of Science Communication

Climate Change Communication in the Age of Artificial Intelligence

Long-term media effects on public attitudes toward science in Switzerland: A panel survey of the Swiss population

Personalized Persuasion Through Conversational AI: Can DeepSeek Change Perceptions of Genetically Modified Foods in China?

Studying the discursive order of artificial intelligence: Cross-national media coverage in China, Germany, and the US (2012–2024)

“Everything has changed”: a qualitative study of trends in university communication over the past decade

Trust in scientists and their role in society across 68 countries

Correction to: Multimodal climate change communication on WeChat: analyzing visual/textual clusters on China’s largest social media platform

Sociotechnical imaginaries and public communication: Analytical framework and empirical illustration using the case of artificial intelligence

Multimodal climate change communication on WeChat: analyzing visual/textual clusters on China’s largest social media platform

Tensions in the public communication by scientists and scientific institutions: Sources, dimensions, and ways forward

Conspiracy theories and misinformation in digital media: An international expert assessment of challenges, trends, and interventions

Literate and Critical? Characterizing Users of Alternative Scientific Media

Measuring Science Literacy in a Digital World: Development and Validation of a Multi-Dimensional Survey Scale

How generative artificial intelligence portrays science: Interviewing ChatGPT from the perspective of different audience segments

Strengthening practice-research connections to improve evaluation: perspectives of science communication practitioners

Comparing science communication ecosystems: towards a conceptual framework for cross-national research on science communication

“It’s Not so Easy to Measure impact”: A Qualitative Analysis of How Universities Measure and Evaluate Their Communication

The plurivocal university: Typologizing the diverse voices of a research university on social media

“It’s Not so Easy to Measure impact”: A Qualitative Analysis of How Universities Measure and Evaluate Their Communication

From “minimalists” to “professional all-rounders”: Typologizing Swiss universities’ communication practices and structures

Cognitio populi – Vox populi: Implications of science-related populism for communication behavior

Conspiracy theories in online environments: An interdisciplinary literature review and agenda for future research

Conceptualizing platformed conspiracism: Analytical framework and empirical case study of BitChute and Gab

Computational methods for the analysis of climate change communication: Towards an integrative and reflexive approach

Platforms matter: analyzing user engagement with social media content of Swiss higher education institutions

Contested Chinese Dreams of AI? Public discourse about Artificial intelligence on WeChat and People’s Daily Online

Are science communication audiences becoming more critical? Reconstructing migration between audience segments based on Swiss panel data

Science-related populism declining during the COVID-19 pandemic: A panel survey of the Swiss population before and after the Coronavirus outbreak

Mapping mental models of science communication: How academics in Germany, Austria and Switzerland understand and practice science communication

Global Warming's Five Germanys – Revisited and Framed in an International Context

Engaging the public or asking your friends? Analysing science-related crowdfunding using behavioural and survey data

Collaborators (78)

Myrto Pantazi

Eryn Newman

Gina Grimshaw

Daniel Vogler

Eleonora Alabrese

Ullrich Ecker

Anna Jobin

James Reynolds

André Krouwel

Alberto López Ortega

Edward Maibach

Mariana Kitsa

Bram Spruyt

Chloe Lucas

Sabrina Heike Kessler

Timothy Callaghan

Niels G. Mede

Katerina Petkanopoulou

Chung-hong Chan

Anne Schulz

Heiko Rauhut

Przemysław Hensel

Becca Beets

Kaiping Chen

Iris Vilares

Stefan Schulreich

Florian Wintterlin

Tereza Klabikova Rabova

Noel Strahm

Apurav Yash Bhatiya

Fredy Monge-Rodríguez

Simon Fuglsang

Jan Philipp Röer

Marinus Ferreira

Ryan McKay

Christian Elbaek

Tobias Füchslin