Monika Hajdas

PhD, researcher, lecturer

Wroclaw University of Economics and Business

Poland

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Articles (10)

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Collaborators (8)

Agnieszka Jagoda

Professor, Ph.D. (habilitated)

Wroclaw University of Economics and Business

POLAND

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Arkadiusz Kawa

associate professor

Poznan School of Logistics

POLAND

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Jakub Marcinkowski

Assistant professor

Wroclaw University of Economics and Business

POLAND

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Tomasz Kołakowski

Assistant professor

Wroclaw University of Economics and Business

POLAND

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Carla Martins

Invited Professor

Universidade Católica Portuguesa Católica Porto Business School

PORTUGAL

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Beata Glinka

Head, Chair of Entrepreneurship and Management Systems

University of Warsaw

POLAND

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Wojciech Czakon

full professor, chair

Jagiellonian University

POLAND

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Joanna Radomska

assistant professor

Wroclaw University of Economics and Business

POLAND

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Monika Hajdas

Research Interests

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Articles (10)

Consumer guilt proneness scale

Victims: the missing piece in stakeholder-focused brand management puzzles

Open climate in organizations – insights from a pilot study

Beyond the Digital Transformation in Omnichannel Transitions: A Scoping Review

Playing the wild cards: Antecedents of family firm resilience

E-customer preferences on sustainable last mile deliveries in the e-commerce market: A cross-generational perspective

Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity

Don’t tell me stories – the narratives of retirement and their relation with brand associations

Food Demand Prediction Using the Nonlinear Autoregressive Exogenous Neural Network

The real purpose of purpose-driven branding: consumer empowerment and social transformations

Collaborators (8)

Agnieszka Jagoda

Arkadiusz Kawa

Jakub Marcinkowski

Tomasz Kołakowski

Carla Martins

Beata Glinka

Wojciech Czakon

Joanna Radomska

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