Monika Hajdas
PhD, researcher, lecturer
Wroclaw University of Economics and Business
Poland
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Research Interests
Brand Management
40%
Social Media Marketing
20%
Marketing
40%
Customer Engagement
30%
Stakeholder Perspective
20%
Consumer Behavior
20%
Value Co-creation
20%
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Articles10
Year:
2024
Collaborators5
Arkadiusz Kawa
associate professor
Poznan School of Logistics
POLAND
Carla Martins
Invited Professor
Universidade Católica Portuguesa Católica Porto Business School
PORTUGAL
Beata Glinka
Head, Chair of Entrepreneurship and Management Systems
University of Warsaw
POLAND
Wojciech Czakon
full professor, chair
Jagiellonian University
POLAND
Joanna Radomska
assistant professor
Wroclaw University of Economics and Business
POLAND
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