Myung Ja Kim

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KyungHee Fellow Professor

Kyungpook National University

South Korea

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Professors in South Korea Professors in Environmental Sustainability Environmental Sustainability professors in South Korea

About

Myung Ja Kim is a KyungHee Fellow Professor at Kyung Hee University in South Korea. Her research interests encompass various aspects of tourism, including the impact of emotional labor on employee well-being, sustainable event engagement, and consumer behavior in the context of generative AI. Recent publications also explore themes such as environmental behavior in tourism and the challenges faced by the industry during economic crises.

Recent Grants

Grant: Close

What are the constraints for adopting sustainable mobility technologies and practices in tourism-related sectors?

Open Date: 2022-03-01

Close Date: 2023-02-01

Grant: Close

The effect of ESG on sustainable metaverse tourism

Open Date: 2022-01-01

Close Date: 2023-12-01

Grant: Open

Stage 4 Brain Korea (BK) 21

Open Date: 2020-09-01

Close Date: 2027-08-01

Grant: Close

The effect of motivation and deterrent on perceived trust and risk for crowdfunding participation in tourism-related fields: Focusing on the moderating role of funders’ herding behavior

Open Date: 2018-05-01

Close Date: 2021-04-01

Grant: Close

Exploring an extended stimulus-organism-response model on virtual reality tourism and the moderating role of big five personality traits

Open Date: 2017-05-01

Close Date: 2018-04-01

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Collaborators (10)

Namhyun Kim

Professor

Dongguk University

SOUTH KOREA

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Minseong Kim

Kyungpook National University

SOUTH KOREA

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Haywantee Ramkissoon

University of South Australia

AUSTRALIA

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Namho Chung

Kyungpook National University

SOUTH KOREA

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Ohbyung Kwon

Professor

Kyungpook National University

SOUTH KOREA

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Kwonsang Sohn

SOUTH KOREA

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Taekyung Kim

Professor

Kyungpook National University

SOUTH KOREA

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Colin Michael Hall

Kyungpook National University

SOUTH KOREA

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Hossein Olya

Chair Professor and Head of Marketing and Cultural and Creative Industries

University of Sheffield

UNITED KINGDOM

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Sung-Eun Kang

Assistant Professor

Hanyang University

SOUTH KOREA

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Myung Ja Kim

Research Interests

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About

Recent Grants

Articles (24)

Pathways to quality of life: Roles of customer orientation, organizational commitment, leadership, and job engagement among hotel staff facing job insecurity

Emotional labor resources and hotel employee well-being: A conservation of resources theory perspective

From holocene to anthropocene: A spacetime perspective on the ontology, epistemology, and methodology of space tourism

Promoting sustainable events engagement: a cross-country analysis

Resident pro-environmental behaviour and spill-over effects on the sustainable development of nature-based tourism destinations

Tourism challenges within a high cost of living crisis

Screen Tourism: Worlds Within the Screen, Moving the Economy

Faith and well-being through pilgrimage: examining broaden-and-build theory and religious coping

Shaping sustainable skies? Developing a consumer-centric ESG scale for the aviation industry

Hyperloop’s role in tourism and hospitality: Challenges and opportunities

The influence of AI and smart apps on tourist public transport use: applying mixed methods

Investigating the influence of generative AI’s credibility and utility on travel consumer behaviour and recommendations through the lens of personal innovativeness

Unveiling the impact of ChatGPT on travel consumer behaviour: exploring trust, attribute, and sustainable-tourism action

Space tourism: Value-attitude-behavior theory, artificial intelligence, and sustainability

Support of residents for sustainable tourism development in nature-based destinations: Applying theories of social exchange and bottom-up spillover

Space tourism: Do age and gender make a difference in risk perception?

What Makes Tourists Use Public Transport? Value-Belief-Norm Theory, Environmental, Social, and Governance Factors, and the Sustainable Development Goals

Effects of Value-Belief-Norm Theory, ESG, and AI on Space Tourist Behavior for Sustainability With Three Types of Space Tourism

What is significant for engagement in cycling and walking in South Korea? Applying value-belief-norm theory

Does using public transport affect tourist subject well-being and behaviour relevant to sustainability? Value-attitude-behaviour theory and artificial intelligence benefits

The effect of pandemic-related stress on the decision-making process for individual outdoor leisure activities

Why do tourists use public transport in Korea? The roles of artificial intelligence knowledge, environmental, social, and governance, and sustainability

The effects of individual and organizational interventions on space tourism: applying EMGB and fsQCA

Climate change and pro-sustainable behaviors: application of nudge theory

Collaborators (10)

Namhyun Kim

Minseong Kim

Haywantee Ramkissoon

Namho Chung

Ohbyung Kwon

Kwonsang Sohn

Taekyung Kim

Colin Michael Hall

Hossein Olya

Sung-Eun Kang

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