Myung Ja Kim
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KyungHee Fellow Professor
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About
Myung Ja Kim is a KyungHee Fellow Professor at Kyung Hee University in South Korea. Her research interests encompass various aspects of tourism, including the impact of emotional labor on employee well-being, sustainable event engagement, and consumer behavior in the context of generative AI. Recent publications also explore themes such as environmental behavior in tourism and the challenges faced by the industry during economic crises.
Recent Grants
Grant: Close
What are the constraints for adopting sustainable mobility technologies and practices in tourism-related sectors?
Open Date: 2022-03-01
Close Date: 2023-02-01
Grant: Close
The effect of ESG on sustainable metaverse tourism
Open Date: 2022-01-01
Close Date: 2023-12-01
Grant: Open
Stage 4 Brain Korea (BK) 21
Open Date: 2020-09-01
Close Date: 2027-08-01
Grant: Close
The effect of motivation and deterrent on perceived trust and risk for crowdfunding participation in tourism-related fields: Focusing on the moderating role of funders’ herding behavior
Open Date: 2018-05-01
Close Date: 2021-04-01
Grant: Close
Exploring an extended stimulus-organism-response model on virtual reality tourism and the moderating role of big five personality traits
Open Date: 2017-05-01
Close Date: 2018-04-01
Articles (24)
Collaborators (10)
Namhyun Kim
Professor
Dongguk University
Minseong Kim
Kyungpook National University
Haywantee Ramkissoon
University of South Australia
Namho Chung
Kyungpook National University
Ohbyung Kwon
Professor
Kyungpook National University
Kwonsang Sohn
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Taekyung Kim
Professor
Kyungpook National University
Colin Michael Hall
Kyungpook National University
Hossein Olya
Chair Professor and Head of Marketing and Cultural and Creative Industries
University of Sheffield
Sung-Eun Kang
Assistant Professor
Hanyang University
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