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Nadia Abou Nabout

WU Vienna University of Economics and Business

Austria

Research Interests

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Professors in Austria Professors in Marketing Marketing professors in Austria

Articles (5)

Year:

2025

Year:

2025

Year:

2024

Year:

2022

Year:

2021

Collaborators (4)

Christian Hotz-Behofsits

WU Vienna University of Economics and Business

AUSTRIA

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Edlira Shehu

Professor of Digital Marketing

University of Groningen

NETHERLANDS

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Michel Clement

Universität Hamburg

GERMANY

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Elea Feit

Associate Professor

Ohio State University

UNITED STATES

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Nadia Abou Nabout

Research Interests

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Articles (5)

Natural Affect DEtection (NADE): Using Emojis to Infer Emotions from Text

Getting the pace right: Performance of budget allocation heuristics in online advertising

Overwhelming targeting options: Selecting audience segments for online advertising

Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

The risk of programmatic advertising: Effects of website quality on advertising effectiveness

Collaborators (4)

Christian Hotz-Behofsits

Edlira Shehu

Michel Clement

Elea Feit

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