Neil Bendle

University of Georgia

United States

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Articles (9)

Year:

2024

Year:

2024

Year:

2023

Year:

2022

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2021

Year:

2021

Year:

2020

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2020

Year:

2020

Collaborators (5)

Jennifer Lees-Marshment

Academic, Professor (Teaching and Research) of Political Marketing and Management

University of Dundee

UNITED KINGDOM

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Jun Hyun (Joseph) Ryoo

Assistant Professor

Arizona State University

UNITED STATES

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Xin Wang

UNITED STATES

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Shijie Lu

Associate Professor of Marketing

University of Notre Dame

UNITED STATES

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Clifton van der Linden

Associate Professor

McMaster University

CANADA

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Neil Bendle

Research Interests

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Articles (9)

From landslide to mudslide: The strategic marketing mistakes of the 2020–2023 New Zealand Labour Government

A Suite of Metrics to Understand Return on Investments in Customers

Politics and Better Business

Political practitioners’ perspectives on political management: the importance of people and power

The role of machine learning analytics and metrics in retailing research

Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program

Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry

A Social Commons Ethos in Public Policy-Making

Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets

Collaborators (5)

Jennifer Lees-Marshment

Jun Hyun (Joseph) Ryoo

Xin Wang

Shijie Lu

Clifton van der Linden

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