Ninh Nguyen

RMIT University

Australia

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Articles (28)

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Collaborators (7)

Carolyn Strong

Professor of Marketing and Strategy

Cardiff University

UNITED KINGDOM

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Steven Greenland

Professor in Marketing

Charles Darwin University

AUSTRALIA

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Muhammad Abid Saleem

Lecturer

Charles Darwin University

AUSTRALIA

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Bart. J. A. van Bueren

Deakin University

AUSTRALIA

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Jon Mason

Associate Professor (e-Learning)

Charles Darwin University

AUSTRALIA

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Tan Vo-Thanh

Full Professor

EXCELIA Business School

FRANCE

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Clare D'Souza

AUSTRALIA

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Ninh Nguyen

Research Interests

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Articles (28)

Factors affecting consumers’ energy curtailment behavior and purchases of energy-efficient appliances

The effect of sensation seeking on intention to consume street food: utilizing the theory of planned behavior

Editorial: Promoting business research that advances sustainability understanding, strategies, and practices

Editorial: Fostering impactful research in emerging markets

Influence tactics and marketing channel relationship management

Sustainability Leverage, Customer Orientation and Firm Performance—An Empirical Study of Small Medium Enterprises in Indonesia

Consumer purchases of energy-efficient appliances: A systematic literature review and research agenda

Editorial: Issue 1 (Volume 13)

The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy

Editorial: Issue 3 (volume 12)

Academic community engagement on social networking sites, creative behaviour and work performance: The mediating mechanisms of knowledge sharing and relationship quality

Understanding female students’ entrepreneurial intentions: gender inequality perception as a barrier and perceived family support as a moderator

Editorial: Issue 2 (volume 12)

Investigating users' discontinuous usage intention toward social networking sites: the roles of motivation and affectivity

Determinants of blockchain technology adoption in small and medium hospitality and tourism enterprises

Effects of hotels’ green practices on consumer citizenship behavior

Digitalization strategy adoption: The roles of key stakeholders, big data organizational culture, and leader commitment

Reducing SDG complexity and informing environmental management education via an empirical six-dimensional model of sustainable development

An exploration and importance-performance analysis of bus rapid transit systems’ service quality attributes: Evidence from an emerging economy

Irresponsible marketing and the need to support pro-sustainable production and consumption

The consequence of possessions: Self-identity, extended self, psychological ownership and probabilities of purchase for pet’s fashion clothing

Effects of internal strategic resources and capabilities on service innovation

Green hotel practices and consumer revisit intention

Addiction or social need

Do consumers stick with good-looking broadcasters?

Luxury hotels' green practices and consumer brand identification

Information confusion as a driver of consumer switching intention on social commerce platforms: a multi-method quantitative approach

Branding in higher education: a bibliometric analysis and research agenda

Collaborators (7)

Carolyn Strong

Steven Greenland

Muhammad Abid Saleem

Bart. J. A. van Bueren

Jon Mason

Tan Vo-Thanh

Clare D'Souza

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