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Omkar Dastane

Has grant

Director of Postgraduate Studies / Senior Lecturer in Marketing

Monash University Malaysia.

Malaysia

Research Interests

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Recent Grants

Grant: Close

International Research Collaboration Grant: Seoul Metropolitan Government & Monash University Malaysia

Open Date: 2025-03-01

Close Date:

Grant: Close

Integrating Augmented Reality (AR) into assessment of marketing units – A holistic investigation

Open Date: 2025-02-01

Close Date:

Grant: Close

The Influence of Robotic Process Automation (RPA) on Accounting and Finance Units in the Public Sector Industry

Open Date: 2023-10-01

Close Date:

Grant: Close

Developing a Cloud-based Shared Services Learning Centre to Support SME’s Digital Transformation and Graduates’ Employability

Open Date: 2021-09-01

Close Date: 2023-03-01

Grant: Close

AI-Powered Salesforce Enablement in SMEs: Implications for Innovation Capacity and Business Model Transformation

Open Date:

Close Date:

Articles (20)

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2026

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2023

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2023

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2023

Collaborators (6)

Sarabjit Kaur Sidhu

Lecturer

Monash University Malaysia.

MALAYSIA

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Khan Md Raziuddin Taufique

Senior Lecturer in Marketing

Oxford Brookes University

UNITED KINGDOM

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Garry Tan Wei Han

Senior Professor

UCSI University

MALAYSIA

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Shalini Aggarwal

Professor

Chandigarh University

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Park Thaichon

University of Southern Queensland - Springfield Campus

AUSTRALIA

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Javier Sánchez-García

Universitat Jaume I

SPAIN

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ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Omkar Dastane

Research Interests

Make your next move.

Recent Grants

Articles (20)

Bridging research, industry, and qualification frameworks in marketing education: A multi-study investigation

Consumer acceptance of cultivated meat: a systematic review and integrated perception-to-strategy framework

Sustainable Competitive Advantage in the Malaysian MLM Sector: The Interplay of Strategic Orientation and Adaptive Marketing Capability

A glamping we will go! Unpacking the emotional and experiential triggers of vacation intentions

Ethical marketing: a review and research agenda

Second-hand clothing consumption as a driver of circular economy: review, synthesis and research agenda

Beyond the Screen: The Transformative Power of Mobile Technology in Creative Communication and Branding

The future of live-streaming commerce: understanding the role of AI-powered virtual streamers

The trajectory of artificial intelligence for competency-based personalised learning: past, present and future

How does omnichannel retailing deliver customer value? Insights from science mapping and future agenda

Scale Development Procedures in the Context of Online Consumers: Key Recommendations

Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

Harnessing Digital Transformation

Robotic process automation: bibliometric reflection and future opportunities

Blockchain in Supply Chain Management and Sustainable Development Goals (SDGs)

It's free! Still, would I learn? Unearthing perceived value of education apps for better entrepreneurial decisions

Foundations of AI in Human Resource Management

CEO Leadership and Its Contribution to Diversity Management

Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium

A cross-cultural comparison of work engagement in the relationships between trust climate – Job performance and turnover intention: Focusing China and Pakistan

Collaborators (6)

Sarabjit Kaur Sidhu

Khan Md Raziuddin Taufique

Garry Tan Wei Han

Shalini Aggarwal

Park Thaichon

Javier Sánchez-García

Make your next move.