PATRICIA DURÁN ÁLAMO

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Universidad de Alcalá

Spain

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PATRICIA DURÁN ÁLAMO is an Associate Professor at Universidad de Alcalá in Spain. Her research areas encompass the impact of artificial intelligence on consumer behavior, evaluation processes in higher education, the role of women in gastronomy heritage, and the engagement of millennials and centennials with video platforms like TikTok.

Articles (4)

Year:

2025

Year:

2025

Year:

2024

Year:

2022

Collaborators (4)

José María López-Sanz

Profesor Asociado

Universidad de Alcalá

SPAIN

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Azucena Penelas Leguía

Professor Titular

Universidad Pontificia Comillas Facultad de Ciencias Económicas y Empresariales

SPAIN

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Sergey Kazakov

Universidad de Alcalá

SPAIN

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Pablo Gutiérrez-Rodríguez

Universidad de León

SPAIN

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PATRICIA DURÁN ÁLAMO

Research Interests

Explore related searches

Contact this professor

About

Articles (4)

The role of AI as an unconventional salesperson in consumer buying decisions, satisfaction and happiness

Participación del alumnado en los procesos de evaluación en la docencia universitaria: autoevaluación y coevaluación

The role of women in maintaining the heritage value of gastronomy in Castilla-La Mancha

Why Do People Return to Video Platforms? Millennials and Centennials on TikTok

Collaborators (4)

José María López-Sanz

Azucena Penelas Leguía

Sergey Kazakov

Pablo Gutiérrez-Rodríguez

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