Pablo Gutiérrez-Rodríguez

Universidad de León

Spain

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Articles (15)

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2022

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2022

Collaborators (8)

CARLOTA LÓPEZ-AZA

Profesora Contratada Doctora

Universidad Complutense de Madrid

SPAIN

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BLANCA GARCIA HENCHE

Profesor Contratado Doctor

SPAIN

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Pedro Cuesta-Valiño

Universidad de Alcalá

SPAIN

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Estela Núñez-Barriopedro

Profesor Docente e Investigador área Comercialización e Investigación de Mercados

Universidad de Alcalá

SPAIN

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PATRICIA DURÁN ÁLAMO

Profesora asociada

Universidad de Alcalá

SPAIN

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Sergey Kazakov

Universidad de Alcalá

SPAIN

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Cristina Loranca-Valle

Proffessor

Universidad de Alcalá

SPAIN

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Rafael Ravina Ripoll

Profesor Asociado

Universidad de Cádiz

SPAIN

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Pablo Gutiérrez-Rodríguez

Research Interests

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Articles (15)

Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

Guest editorial: Happiness and corporate social responsibility: the role of organizational culture and consumers in a sustainable economy

The effects of the aesthetics and composition of hotels’ digital photo images on online booking decisions

Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

Happiness and its relationship to expectations of change and sustainable behavior in a post-COVID-19 world

Valuation of candidate brand equity dimensions and voting intention: alternative polling data in the Spanish presidential election

Consumer Happiness: Origin and Development of the Concept.

The impact of corporate social responsibility on customer loyalty in hospitality business

The Side Effect of Political Standing: Corporate Activism and Its Impact on Stock Returns

Sponsorship image and value creation in E-sports

Sponsorship image and value creation in E-sports

Word of mouth and digitalization in small retailers: Tradition, authenticity, and change

Why Do People Return to Video Platforms? Millennials and Centennials on TikTok

The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion

Word of mouth and digitalization in small retailers: Tradition, authenticity, and change

Collaborators (8)

CARLOTA LÓPEZ-AZA

BLANCA GARCIA HENCHE

Pedro Cuesta-Valiño

Estela Núñez-Barriopedro

PATRICIA DURÁN ÁLAMO

Sergey Kazakov

Cristina Loranca-Valle

Rafael Ravina Ripoll

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