Sergey Kazakov

Universidad de Alcalá

Spain

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Articles (12)

Year:

2025

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2025

Year:

2025

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2024

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2023

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2023

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2023

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2023

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2021

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2021

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2021

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2021

Collaborators (6)

Pedro Cuesta-Valiño

Universidad de Alcalá

SPAIN

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María del Mar Muñoz Martos

Profesor Titular de Universidad – TU/ Catedrático de Escuela Universitaria - CEU

University of Malaga

SPAIN

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Jose L Ruiz-Alba

Professor of Marketing. Research & Knowledge Exchange Leader.

University of Westminster

UNITED KINGDOM

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PATRICIA DURÁN ÁLAMO

Profesora asociada

Universidad de Alcalá

SPAIN

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Pablo Gutiérrez-Rodríguez

Universidad de León

SPAIN

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Jean-Pierre DUMAZERT

Head

EXCELIA Business School

FRANCE

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Sergey Kazakov

Research Interests

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Articles (12)

Internal Market Orientation and Its Impact on Social and Business Purpose Fulfilment in Organisations

The role of AI as an unconventional salesperson in consumer buying decisions, satisfaction and happiness

Improving guest satisfaction by identifying hotel service micro-elements failures through Deep Learning of online reviews

Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis

The effects of the aesthetics and composition of hotels’ digital photo images on online booking decisions

The impact of corporate social responsibility on customer loyalty in hospitality business

The Role of Internal Communication on Employee Outcomes: A Review and Direction

The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises

The impact of information and communication technology and internal market orientation blending on organisational performance in small and medium enterprises

Wellness tourism: a perspective article

The nexus of internal market orientation and international HR management

Collaborators (6)

Pedro Cuesta-Valiño

María del Mar Muñoz Martos

Jose L Ruiz-Alba

PATRICIA DURÁN ÁLAMO

Pablo Gutiérrez-Rodríguez

Jean-Pierre DUMAZERT

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