Pedro Quelhas-Brito

Associate Professor

Universidade do Porto Faculdade de Economia

Portugal

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About

Pedro Quelhas-Brito is an Associate Professor at Universidade do Porto Faculdade de Economia in Portugal. His research focuses on consumer behavior in the digital marketplace, including brand resonance and the impact of social media influencers. He has published articles examining destination meanings for tourists, body image representation on social media, and the role of visual identity in urban design.

Articles (10)

Year:

2023

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2022

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2022

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2022

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2022

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2021

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2020

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2020

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2020

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2020

Collaborators (3)

José Santos

Senior Lecturer

Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto

PORTUGAL

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Paulo Alexandre Botelho Rodrigues Pires

Professor

Porto Business School

PORTUGAL

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Sandra Torres

University of Porto

PORTUGAL

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Pedro Quelhas-Brito

Research Interests

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About

Articles (10)

Brand resonance: an empirical analysis of mobile users in global marketplace

Fit and fun: Content analysis investigating positive body image dimensions of adolescents’ Facebook images

Connecting Digital Channels to Consumers’ Purchase Decision-Making Process in Online Stores

Fit and fun: Content analysis investigating positive body image dimensions of adolescents’ Facebook images

Visual identity of cities: designers’ tools and meanings

Destination Meanings Shaped by Home Environment: A Schema-Based Intra-Cultural Comparison of Chinese and Macau Outbound Tourists in Europe

To what extent are digital influencers creative?

Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences

Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences

Analysis of Brand Resonance Measures to Access, Dimensionality, Reliability and Validity

Collaborators (3)

José Santos

Paulo Alexandre Botelho Rodrigues Pires

Sandra Torres

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