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Qiqi Li

Lecturer II

Hong Kong Baptist University

Hong Kong

Research Interests

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Articles (4)

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Collaborators (8)

Lisa Tam

Associate Professor

Queensland University of Technology

AUSTRALIA

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FANG LIU

University of Western Australia

AUSTRALIA

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Amisha Mehta

Professor

Queensland University of Technology

AUSTRALIA

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Tien Ee Dominic Yeo

Associate Dean (Teaching and Learning)

Hong Kong Baptist University

HONG KONG

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Tsz Hang Chu

Assistant Professor

Hong Kong Baptist University

HONG KONG

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Ellen Tyquin

Queensland University of Technology

AUSTRALIA

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Mingzhou Yu

Lecturer

University in Western Australia

AUSTRALIA

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Kara Chan

Part-time Lecturer

Hong Kong Baptist University

HONG KONG

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ApplyKite TwinLearns as you apply

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Qiqi Li

Research Interests

Make your next move.

Articles (4)

Effects of Content Trust, Source Trust, and Channel Trust on Perceived Message Effectiveness: A Study of Social Media Posts About Bone Health in Australia

"A place I like or a place like me?"

How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness

Perceived effectiveness of celebrities and online influencers in advertising endorsement among Malaysian young adults

Collaborators (8)

Lisa Tam

FANG LIU

Amisha Mehta

Tien Ee Dominic Yeo

Tsz Hang Chu

Ellen Tyquin

Mingzhou Yu

Kara Chan

Make your next move.