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Kara Chan

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Part-time Lecturer

Hong Kong Baptist University

Hong Kong

Research Interests

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Recent Grants

Grant: Close

A community of practice: Sharing good practices in teaching and learning of advertising and public relations

Open Date: 2020-01-01

Close Date: 2021-06-01

Articles (20)

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Collaborators (7)

Maggie Siu Kuen Fung

Senior Lecturer / Curriculum Development Senior Manager

Hong Kong Baptist University

HONG KONG

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FANG LIU

University of Western Australia

AUSTRALIA

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Florin C Serban

Lecturer

Hong Kong Baptist University

HONG KONG

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Ralf Terlutter

Professor of Marketing and International Management

Alpen-Adria-Universität Klagenfurt

AUSTRIA

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Sandra Diehl

Professor

University of Klagenfurt

AUSTRIA

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Mingzhou Yu

Lecturer

University in Western Australia

AUSTRALIA

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Qiqi Li

Lecturer II

Hong Kong Baptist University

HONG KONG

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Kara Chan

Research Interests

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Recent Grants

Articles (20)

"A place I like or a place like me?"

Career Mentorship for Secondary School Students in Hong Kong: Perspectives from Industry Mentors and Mentees

Impact of a vocational-oriented course on high school students’ knowledge, attitudes, and workplace soft skills for creative industries: A three-year study

Experiential Learning in Creative and Media Vocational Education: The Impact of Study Tours on Secondary School Students’ Cognitive, Affective, and Behavioural Perspectives in Hong Kong

How perceived competence-predominant and self-focus framing influence young consumers' satisfaction with nutritional apps

The Pet-Centric turn: How Self-Disclosure and Anthropomorphism Shape Audience Engagement in Pet Influencer Marketing

How low-income adults in China perceive health and health management mobile applications

Chinese consumer perceptions of offensive advertising: assessing advertising matter, manner, and media and the role of cultural identity

Perceived effectiveness of celebrities and online influencers in advertising endorsement among Malaysian young adults

Impact of Snack Packaging Colour on Perceptions of Healthiness and Tastiness

Industry Partner Engagement in Work-Integrated Learning in Hong Kong

Developing and marketing mobile health applications for low-income working adults in Hong Kong

Designing and Implementing Course-Based Research in the Undergraduate Curriculum to Enhance Active Learning

Recruiting and Retaining Industry Partnership in a Vocational-Oriented Education Program in Hong Kong: Challenges and Recommendations

How young consumers in China perceive femvertising

Impact of collaboration with ICT industry partners on secondary students’ knowledge, attitudes, and IT competence

Re-envisioning vocational education: critical discourse analysis of a government publicity campaign in Hong Kong

Health information-seeking behavior and perceived information source credibility among middle-aged and older adults

What marketers of after-school educational services and educators can learn from children’s perceptions of intelligence

“They were quick, insipid, and stuck to the typical medical checkups”: A Narrative Study on Women's Expectations and Experiences of Maternity Care in Bangladesh

Collaborators (7)

Maggie Siu Kuen Fung

FANG LIU

Florin C Serban

Ralf Terlutter

Sandra Diehl

Mingzhou Yu

Qiqi Li

Make your next move.