Ralf Terlutter
Professor of Marketing and International Management
AustriaResearch Interests
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About
Ralf Terlutter is a Professor of Marketing and International Management at Alpen-Adria-Universität Klagenfurt, Austria. His research areas include consumer perceptions of advertising, health communication, and corporate social responsibility, as evidenced by his recent publications on topics such as offensive advertising and the impact of CSR ads on public health during COVID-19. He also investigates the role of culture in shaping consumer behavior and responses to marketing strategies.
Articles (8)
Year:
2025
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2025
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2022
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2022
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2022
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2020
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2020
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2020
Collaborators (5)
Charles Taylor
John A. Murphy Professor of Marketing
Villanova University
Carina Rasse
University of Klagenfurt
Sandra Diehl
University of Klagenfurt
Sonja Bidmon
Associate Professor
Alpen-Adria-Universität Klagenfurt
Mingzhou Yu
University in Western Australia
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