Sandra Diehl

University of Klagenfurt

Austria

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Articles (7)

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2020

Collaborators (3)

RODOULA TSIOTSOU

Professor

University of Western Macedonia

GREECE

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Charles Taylor

John A. Murphy Professor of Marketing

Villanova University

UNITED STATES

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Ralf Terlutter

Professor of Marketing and International Management

Alpen-Adria-Universität Klagenfurt

AUSTRIA

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Sandra Diehl

Research Interests

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Contact this professor

Articles (7)

Exploring the Dunning-Kruger Effect in Health Communication: How Perceived Food and Media Literacy and Actual Knowledge Drift Apart When Evaluating Misleading Food Advertising

Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany

Delineating transformative value creation through service communications: an integrative framework

“I’m (Not) Offended by Whom I See!” The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe

“Where There Is Light, There Is Also Darkness”: Discussing Young Adults’ Willingness to Disclose Data to Use Wearables and Health Applications—Results from a Focus Group Study

Healthy Leadership and Workplace Health Promotion as a Pre-Requisite for Organizational Health

Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains

Collaborators (3)

RODOULA TSIOTSOU

Charles Taylor

Ralf Terlutter

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