Rhys Ashby
Lecturer, Marketing
Swinburne University of Technology
AustraliaResearch Interests
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About
Rhys Ashby is a Lecturer in Marketing at Swinburne University of Technology, Australia. His research focuses on consumer behavior, with recent articles examining the influence of the buy-now-pay-later payment mode on consumer spending decisions. Rhys is dedicated to exploring innovative marketing strategies and their impact on purchasing choices.
Articles (1)
Year:
2025
Collaborators (1)
Jun Yao
Macquarie University
AUSTRALIA
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