Jun Yao

Macquarie University

Australia

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Articles (13)

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2025

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2025

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2024

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2024

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2022

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2022

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2021

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2021

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2021

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2021

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2021

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2020

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2020

Collaborators (7)

Justin Cohen

University of South Australia

AUSTRALIA

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Rhys Ashby

Lecturer, Marketing

Swinburne University of Technology

AUSTRALIA

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Carolyn Strong

Professor of Marketing and Strategy

Cardiff University

UNITED KINGDOM

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Yi Li

Macquarie University

AUSTRALIA

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Shijiao (Joseph) Chen

AUSTRALIA

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Harmen Oppewal

MONASH UNIVERSITY

AUSTRALIA

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Di Wang

Senior Lecturer

Queensland University of Technology

AUSTRALIA

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Jun Yao

Research Interests

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Articles (13)

The influence of the buy-now-pay-later payment mode on consumer spending decisions

Knowledge transfer in business-to-business customer relationship development

The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises

The regulatory fit effect on consumer preferences for price discounts and bonus packs

Short break drive holiday destination attractiveness during COVID-19 border closures

Dark personalities and Bitcoin®

Stopover destination loyalty

Do Discount Presentations Influence Gift Purchase Intentions and Attitudes of Chinese Outbound Tourists?

The effects of crowdedness and safety measures on restaurant patronage choices and perceptions in the COVID-19 pandemic

To disclose or to falsify

The negative effect of scarcity cues on consumer purchase decisions in the hospitality industry during the COVID-19 pandemic

Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size

How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation

Collaborators (7)

Justin Cohen

Rhys Ashby

Carolyn Strong

Yi Li

Shijiao (Joseph) Chen

Harmen Oppewal

Di Wang

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