Ross Gordon

Professor

Queensland University of Technology

Australia

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Professor Ross Gordon is a faculty member at Queensland University of Technology in Australia. His research areas encompass platformisation in sports betting, energy efficiency perception, and the respectful co-production of social marketing research with Indigenous populations. He has contributed to various topics including health-related consumption rituals influenced by Indigenous beliefs, gambling harm, alcohol policies, and the complexities of marketplace value creation and destruction.

Articles (17)

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2022

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2022

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2022

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2022

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2021

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2021

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2021

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2020

Collaborators (12)

Theresa Harada

Queensland University of Technology

AUSTRALIA

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Karen Schelleman-Offermans

University of Maastricht

NETHERLANDS

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Thomas Anker

University of Glasgow

UNITED KINGDOM

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Jose Romeo

Massey University - Manawatu Campus

NEW ZEALAND

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Anne Marie MacKintosh

Associate Professor

University of Stirling

UNITED KINGDOM

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Karl Parker

Massey University

NEW ZEALAND

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Fiona Spotswood

University of Bristol

UNITED KINGDOM

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gerda reith

University of Glasgow

UNITED KINGDOM

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Nadia Zainuddin

University of Wollongong

AUSTRALIA

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Stephen Randerson

Massey University

NEW ZEALAND

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Joseph Cioriari

Swinburne University of Technology

AUSTRALIA

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Lauren Gurrieri

RMIT University

AUSTRALIA

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Ross Gordon

Research Interests

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About

Articles (17)

Segment stability and transition between segments based on consumer perceived value towards energy efficiency: Implications for environmental management

Reflections and recommendations on respectful co-production of social marketing research with Indigenous people

How platformisation shapes sports betting consumption practices and implications for harm

SDG commentary: services from institutions that offer fair and sustainable living for all humans

Conceptualising the (dis)abling marketplace through value creation and destruction

How indigenous spiritual beliefs shape health-related consumption rituals: shipibo health rituals to tackle covid-19

Towards relational geographies of gambling harm: Orientation, affective atmosphere, and intimacy

Reconceptualising risky and harmful consumption through molar and molecular lines: Mobile smartphone sports betting arrangements

Effective alcohol policies and lifetime abstinence: An analysis of the International Alcohol Control policy index

The body politics of successful ageing in the nexus of health, well-being and energy consumption practices

Consumer-dominant social marketing

See finish! Scunnered!! A vernacular critique of hierarchies of knowledge in marketing

Benchmarking alcohol policy based on stringency and impact: The International Alcohol Control (IAC) policy index

Household energy efficiency interventions: A systematic literature review

How value is disrupted in football fandom, and how fans respond

Molar and molecular entanglements: Parenting, care and making home in the context of energy capitalism

Value creation and destruction in social marketing services: a review and research agenda

Collaborators (12)

Theresa Harada

Karen Schelleman-Offermans

Thomas Anker

Jose Romeo

Anne Marie MacKintosh

Karl Parker

Fiona Spotswood

gerda reith

Nadia Zainuddin

Stephen Randerson

Joseph Cioriari

Lauren Gurrieri

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