Salvador Del Barrio-García

Full Professor

Universidad de Granada

Spain

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About

Salvador Del Barrio-García is a Full Professor at the University of Granada in Spain. His research interests encompass various aspects of socio-economic mobility, digital communication, and consumer behavior, with recent articles addressing the impact of social and economic conditions on mobility, the effects of online messaging on user experience, and the dynamics of loyalty in different restaurant types. He also explores the co-creation of value in ecotourism and factors influencing student participation in MOOCs.

Articles (15)

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2022

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2022

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2022

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2021

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2020

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2020

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Universidad de Sevilla

SPAIN

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Salvador Del Barrio-García

Research Interests

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About

Articles (15)

How social and economic conditions impact socioeconomic mobility. The case of Spain

The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

Value generation and economic impact of the University of Granada

Exploring how student motivation relates to acceptance and participation in MOOCs

Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology

The impact of flow, satisfaction and reputation on loyalty to MOOCs: the moderating role of extrinsic motivation

Introduction to the special issue ”Omni-channel communication: Delivering unified communications across all branded touch-points”

Consistency of expert product reviews: an application to wine guides

Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience

How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis

The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance

A review of restaurant research in the last two decades: A bibliometric analysis

Formation of customer-based brand equity via authenticity

Collaborators (5)

Francisco Muñoz-Leiva

Nina Faraoni

Teodoro Luque-Martínez

Lucia Porcu

Jose Luis Arquero

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