Francisco Muñoz-Leiva

Universidad de Granada

Spain

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Articles (10)

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (10)

Serafín Jesús Cruces Montes

Lecturer/Associate Professor Dr.

Universidad de Cádiz

SPAIN

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Salvador Del Barrio-García

Full Professor

Universidad de Granada

SPAIN

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Pedro Pablo Marín-Dueñas

PROFESOR TITULAR DE UNIVERSIDAD

Universidad de Cádiz

SPAIN

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César Serrano Domínguez

Profesor Titular de Universidad

Universidad de Cádiz

SPAIN

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MARÍA EUGENIA RODRÍGUEZ LÓPEZ

Profesora Permanente Laboral

Universidad de Granada

SPAIN

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María Belén Prados Peña

Professor

Universidad de Granada

SPAIN

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Diego Gómez-Carmona

Profesor Ayudante Doctor

Universidad de Cádiz

SPAIN

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Alberto Paramio Leiva

Lecturer

Universidad de Cádiz

SPAIN

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Doaa Herzallah

Professor and researcher

Universidad de Sevilla

SPAIN

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Lucia Porcu

Associate Professor

Universidad de Granada

SPAIN

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Francisco Muñoz-Leiva

Research Interests

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Contact this professor

Articles (10)

Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

La efectividad de la publicidad medioambiental: un análisis del recuerdo publicitario a través de la neurociencia

Selling on Instagram: Factors that Determine the Adoption of Instagram Commerce

The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce

Discovering prominent themes of the application of eye tracking technology in marketing research

Influencia de la apelación del mensaje en la atención. Un estudio de eye-tracking

What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study

The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study

Conversion of Residential Heating Systems from Fossil Fuels to Biofuels: A Cross-Cultural Analysis

Collaborators (10)

Serafín Jesús Cruces Montes

Salvador Del Barrio-García

Pedro Pablo Marín-Dueñas

César Serrano Domínguez

MARÍA EUGENIA RODRÍGUEZ LÓPEZ

María Belén Prados Peña

Diego Gómez-Carmona

Alberto Paramio Leiva

Doaa Herzallah

Lucia Porcu

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