Sandra Tobon

Lecturer

Spain

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About

Dr. Sandra Tobon is a Lecturer at Universidad Autonoma de Madrid Biblioteca de Económicas, Spain. Her research areas include online consumer behavior, impulse buying in e-commerce, and the influence of social dynamics in digital environments. Recent articles reflect her focus on gamification, social influence, and the implications of online marketing strategies.

Articles (7)

Year:

2024

Year:

2024

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (2)

Jose L Ruiz-Alba

Professor of Marketing. Research & Knowledge Exchange Leader.

University of Westminster

UNITED KINGDOM

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Jesus Garcia-Madariaga

Full Professor

Universidad Complutense de Madrid

SPAIN

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Sandra Tobon

Research Interests

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Articles (7)

Game on: curbing impulse buying and returns in apparel e-tailers

Airport Infrastructure Development: A Comprehensive Impact Review

The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A study on social influence

Influencers vs the power of the crowd: A research about social influence on digital era

Influencers vs the power of the crowd: A research about social influence on digital era

Gamification and online consumer decisions: Is the game over?

Gamification and online consumer decisions: Is the game over?

Collaborators (2)

Jose L Ruiz-Alba

Jesus Garcia-Madariaga

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