Jesus Garcia-Madariaga
Full Professor
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About
Jesus Garcia-Madariaga is a Full Professor at Universidad Complutense de Madrid, Spain. His research focuses on marketing strategies, neurophysiological tools, and the impact of brand familiarity on advertising effectiveness, particularly in non-profit organizations and higher education. He has published extensively on topics such as customer value management and the role of emotional appeal in advertising.
Articles (10)
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2025
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2024
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2024
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2024
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2023
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2023
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2022
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2022
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2021
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2021
Collaborators (9)
Sandra Tobon
Lecturer
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Miguel Jerez
Professor
Universidad Complutense de Madrid
Marisol Carvajal Camperos
Universidad Rey Juan Carlos
Michel Wedel
University of Maryland at College Park
Ale Smidts
Professor of Marketing Research
RSM Erasmus University
Maarten Boksem
Associate Professor
Erasmus University Rotterdam
Enrique Bigne
Professor of Marketing
Universitat de València Facultat d'Economia
Shobhit Kakaria
University of Reading
Sandra Maria Correia Loureiro
Full Professor
ISCTE-Instituto Universitário de Lisboa
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