Sara Rosengren

Professor

Stockholm School of Economics

Sweden

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Articles (12)

Year:

2024

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2024

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2024

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2023

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2022

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2022

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2022

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2021

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2020

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2020

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2020

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2020

Collaborators (5)

Emelie Fröberg

Assistant Professor

Stockholm School of Economics

SWEDEN

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Scott Koslow

Macquarie University

AUSTRALIA

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Sean Sands

Associate Professor

Swinburne University of Technology

AUSTRALIA

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Vlad Demsar

Swinburne University of Technology

AUSTRALIA

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Carla Ferraro

Senior Lecturer

Swinburne University of Technology

AUSTRALIA

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Sara Rosengren

Research Interests

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Articles (12)

Does the Label Fit the Channel? How “Bricks” and “Clicks” Influence Demand for Environmental and Social Sustainability Labels

Principles for advertising responsibly using generative AI

Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance

Diversity and inclusion in advertising research

Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis

Environmental, Social and Governance (ESG) metrics do not serve services customers: a missing link between sustainability metrics and customer perceptions of social innovation

From customer experience to human experience: Uses of systematized and non-systematized knowledge

Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions

A Meta-analysis of when and how advertising creativity works

The effects of communicating passion in advertising: How messages like “we love what we do!” shape people’s product and brand evaluations

The more the merrier: dealing with a multitude of advertising effects

Why do online grocery shoppers switch? An empirical investigation of drivers of switching in online grocery

Collaborators (5)

Emelie Fröberg

Scott Koslow

Sean Sands

Vlad Demsar

Carla Ferraro

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