Scott Weaven

Professor Head of Department of Marketing

Griffith University - Gold Coast Campus

Australia

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About

Scott Weaven is a Professor and Head of the Department of Marketing at Griffith University, Gold Coast Campus, Australia. His research interests encompass various areas including digital technologies, sustainability, social marketing, and emotional intelligence. Recent publications include works on enhancing personalized experiences through digital twins, repositioning Indigenous communities in sustainability initiatives, and exploring financial practices in Indigenous small businesses.

Articles (13)

Year:

2025

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2025

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2023

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2022

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2022

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2022

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2022

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2022

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2022

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2022

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2022

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2022

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2021

Collaborators (7)

Jiraporn Surachartkumtonkun

Griffith University

AUSTRALIA

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Sameer Deshpande

Associate Professor

Griffith University

AUSTRALIA

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Haroon Iqbal Maseeh

Lecturer

Griffith University

AUSTRALIA

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Park Thaichon

University of Southern Queensland - Springfield Campus

AUSTRALIA

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Aaron Hsiao

Griffith University

AUSTRALIA

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Gajendra Liyanaarachchi

Academic, Senior Lecturer, Senior Lecturer

University of Portsmouth

UNITED KINGDOM

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Levon Ellen Blue

Associate Professor

University of Queensland

AUSTRALIA

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Scott Weaven

Research Interests

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About

Articles (13)

Digital Twins: Enhancing Personalized Experience Through Multiple and Dynamic Persona Across Customer Phygital Journey

Navigating Unreasonable, Unsustainable and Unjust Financial Practices: Experiences of Indigenous Small Business Owners

Relationship outcomes following a service failure: the role of agent likability

A systematic literature review of AI in the sharing economy

Is social media a panacea for social marketing communication? A scoping review

Systematic literature review on emotional intelligence and conflict management

Franchisee advisory councils and justice: franchisees finding their voice

50 years of social marketing: seeding solutions for the future

Digital technologies: tensions in privacy and data

Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour

The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry

The multi-actor perspective of engagement on social media

Strengthening sustainability initiatives: a case for repositioning Australian Indigenous communities as dominant stakeholders in managing bushfire risks

Collaborators (7)

Jiraporn Surachartkumtonkun

Sameer Deshpande

Haroon Iqbal Maseeh

Park Thaichon

Aaron Hsiao

Gajendra Liyanaarachchi

Levon Ellen Blue

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