Sönke Albers
Professor of Marketing and Innovation
GermanyResearch Interests
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About
Professor Sönke Albers is a faculty member at Kühne Logistics University in Germany. His research primarily focuses on marketing and innovation, with recent articles exploring the effects of COVID-19 on music streaming, exclusivity strategies for digital products, and the implications of platform remuneration models for digital content. He also investigates the impact of value-related crises on price and product-performance elasticities.
Articles (4)
Year:
2024
Year:
2023
Year:
2023
Year:
2020
Collaborators (2)
Michel Clement
Universität Hamburg
Raoul Kübler
Associate Professor of Marketing
École Supérieure des Sciences Économiques et Commerciales
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