Somayeh Bahmannia

About

Somayeh Bahmannia is a Lecturer at the University of Canberra, Australia. Her research interests encompass the influence of perceived humanization in service encounters, particularly in the context of chatbot-assisted services. She has also examined advertising strategies in post-pandemic tourism, leveraging techniques such as eye-tracking to analyze consumer responses. Additionally, her work explores themes of anthropomorphism, socio-cognitive perceptions, and the complexities of consumer value in service interactions.