Sören Köcher
Interim Professor
GermanyResearch Interests
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About
Sören Köcher is an Interim Professor at Otto-von-Guericke University Magdeburg, Germany. His research interests encompass various fields including pricing strategies, health engagement, gamification in service research, and consumer behavior regarding online ratings. He recently authored articles that explore the differential price framing effect, cultural drivers of health engagement, and the impact of self-assembled products on task performance.
Articles (5)
Year:
2023
Year:
2023
Year:
2023
Year:
2022
Year:
2021
Collaborators (4)
Jonas Heller
Assistant Professor
University of Maastricht
Susan Stead
RWTH Aachen University
Linda Alkire
Associate Professor of Marketing
Texas State University
Karim Sidaoui
Assistant Professor
Radboud University
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