Susan Stead

RWTH Aachen University

Germany

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Articles (6)

Year:

2025

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2020

Collaborators (5)

Sören Köcher

Interim Professor

Otto-von-Guericke Universität Magdeburg

GERMANY

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Jonas Heller

Assistant Professor

University of Maastricht

NETHERLANDS

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Ruud Wetzels

Radboud University

NETHERLANDS

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Karim Sidaoui

Assistant Professor

Radboud University

NETHERLANDS

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Martin Wetzels

Professor of Marketing

EDHEC Business School

FRANCE

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Susan Stead

Research Interests

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Articles (6)

A SERVICE-DOMINANT LOGIC FOR DIGITAL TRANSFORMATION RESEARCH AND PRACTICE: SYSTEMATIC REVIEW, RESEARCH AGENDA, AND IMPLEMENTATION ROADMAP

It is Really Not a Game: An Integrative Review of Gamification for Service Research

Hospital resource endowments and nosocomial infections: longitudinal evidence from the English National Health Service on Clostridioides difficile between 2011 and 2019

Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions

Unraveling customer experiences in a new servicescape: an ethnographic schema elicitation technique (ESET)

Collaborators (5)

Sören Köcher

Jonas Heller

Ruud Wetzels

Karim Sidaoui

Martin Wetzels

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