Su Jung Kim

Associate Professor

University of Southern California

United States

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Articles (9)

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

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2020

Year:

2020

Collaborators (9)

Jameson Hayes

Assistant Professor

The University of Alabama

UNITED STATES

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sungho park

Seoul National University

SOUTH KOREA

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Jaideep Srivastava

UNITED STATES

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Edward Malthouse

Northwestern University

UNITED STATES

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Mi Hyun Lee

Assistant Professor

Northwestern University

UNITED STATES

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Jungseock Joo

UCLA

UNITED STATES

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Vijay Viswanathan

Professor

Northwestern University

UNITED STATES

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Kunwoo Park

Assistant Professor

Soongsil University

SOUTH KOREA

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Sang-Hyeak Yoon

Korea University

SOUTH KOREA

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Su Jung Kim

Research Interests

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Articles (9)

The role of social media news usage and platforms in civic and political engagement: Focusing on types of usage and platforms

Digital News Readership and Subscription in the United States during COVID-19: A Longitudinal Analysis of Clickstream and Subscription Data from a Local News Site

An Integrative Approach to Social Media News Sharing: The Role of Individual and Situational Factors

An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data

Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning

In Search for an Audience-Supported Business Model for Local Newspapers: Findings from Clickstream and Subscriber Data

Improve Trust, Increase Loyalty? Analyzing the Relationship Between News Credibility and Consumption

From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape

Platform War vs. Platform Synergy? A Longitudinal Analysis of Media Substitution between Personal Computers and Mobile Devices

Collaborators (9)

Jameson Hayes

sungho park

Jaideep Srivastava

Edward Malthouse

Mi Hyun Lee

Jungseock Joo

Vijay Viswanathan

Kunwoo Park

Sang-Hyeak Yoon

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