Thomas Scholdra

University of Cologne

Germany

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Articles (6)

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Collaborators (4)

Maik Eisenbeiss

Professor of Marketing and Director of markstones Institute of Marketing, Branding & Technology

University of Bremen

GERMANY

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Julian Wichmann

Tilburg University

NETHERLANDS

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Werner Reinartz

University of Cologne

GERMANY

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Maren Becker

Assistant Professor

ESCP Business School

GERMANY

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Thomas Scholdra

Research Interests

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Articles (6)

The Effect of Content on Zapping in TV Advertising

Reimagining personalization in the physical store

Propelling International Marketing Research with Geospatial Data

Propelling International Marketing Research with Geospatial Data

Der Einfluss von Einkommen und Konjunktur auf das Einkaufsverhalten im Lebensmitteleinzelhandel

EXPRESS: Households under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior

Collaborators (4)

Maik Eisenbeiss

Julian Wichmann

Werner Reinartz

Maren Becker

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