Maren Becker

Assistant Professor

ESCP Business School
Country flagGermany

Research Interests

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About

Dr. Maren Becker is an Assistant Professor at ESCP Business School in Germany. Her research focuses on consumer behavior and marketing strategies, particularly in the context of digital advertising and brand communication. Recent publications include studies on the impact of supplier strategies on consumer choices and the effects of content on advertising effectiveness.

Articles (3)

Year:

2024

Year:

2023

Year:

2020

Collaborators (3)

Nico Wiegand

University of Amsterdam

NETHERLANDS
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Thomas Scholdra

University of Cologne

GERMANY
View details

Werner Reinartz

University of Cologne

GERMANY
View details
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