Tobias Rohrbach
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Assistant professor
SwitzerlandResearch Interests
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About
Dr. Tobias Rohrbach is an Assistant Professor at the University of Fribourg in Switzerland. His research interests encompass media effects, gender evaluations, and psychological dynamics in communication, as evidenced by his recent articles exploring topics such as gender heuristics in candidate evaluations and the impact of media on the dissemination of conspiracy beliefs during the COVID-19 pandemic. He also investigates corporate communication in the context of artificial intelligence and emotional arousal in psychiatric treatments.
Recent Grants
Grant: Close
Measuring the Impact of Corporate Newsrooms on Value Creation
Open Date: 2025-08-01
Close Date:
Grant: Close
Corporate Newsrooms in Times of Aritifical Intelligence (with Mykola Makhortykh)
Open Date: 2023-11-01
Close Date: 2024-06-01
Grant: Close
Elections through the lens of Google? Searching the new partiament: Auditing web search results in the context of 2023 elections in Switzerland (with Mykola Makhortykh)
Open Date: 2023-08-01
Close Date: 2024-10-01
Grant: Close
Joint PhD project
Open Date: 2020-01-01
Close Date: 2023-01-01
Grant: Close
Disciplinary Identity of Swiss Communication and Media Research. A diachronic and synchronic analysis (with Franziska Oehmer-Pedrazzi))
Open Date: 2018-01-01
Close Date: 2021-01-01
Articles (10)
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2025
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2025
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2025
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2025
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2025
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2024
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2024
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2024
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2023
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2022
Collaborators (4)
Daphne van der Pas
Assistant professor
University of Amsterdam
Alexander Ort
Lecturer & Senior Researcher
University of Lucerne
L. Aaldering
University of Amsterdam
Sara Rubinelli
Vice-Dean Health Sciences and Full Professor of Health Communication
University of Lucerne
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